Sharpen Your Skills to Face New SEO Challenges
Nowadays people are searching for easy ways to optimize their site locally or globally to target their customers. Whether it is a small or established SEO company, all are facing challenges because of regular search engine’s updates. Every SEO person always keeps their ears and eyes widely open for these regular updates so that they can provide better services to their customers. Still you cannot deny with the fact that these updates are creating challenges in front of everyone. Here are some of the challenges and tips to improve your SEO skills.
When it comes to start doing things in a right way, it begins with domain selection. When you are targeting a specific location, it’s better to choose a domain accordingly or go for .com. For example if you are targeting UK go for .co.uk. For all these things to be done properly we need a TLD (top level Domain) with right domain extension for each country you are targeting. This is more complicated than one might think. There are many countries which put a condition that you should have a physical business location in the same country before getting a LTD.
If you are trying to rank the most relevant search result for search engine ‘LTD’ should be considered. If you are searching being in U.S.A on google.us, Google figures more better results than google.com.
Only few companies consider hosting as important factor and they hire unique hosting services, while other just choose any host provider.
As per Search Engine Algorithms they look at host location (IP) of websites to offer the most relevant result for the searcher.
So, you should host your unique LTD in that particular Country. If you are targeting U.S.A. go for .us and host it within U.S.A.
Content is single and the largest issue I came across till day. If you are going to operate globally then does not waste time and effort to localize your content to country wise… The search engine is devoted to deliver relevant result.
These are few factors mentioned above, and I will come back with rest soon.